The Complete Guide to Brand Identity
To create a brand, you need to: Identify your audience. Who are you trying to reach with your brand? What are their needs and wants? Once you understand your audience, you can tailor your branding to appeal to them. Research your competitors. What are other brands in your industry doing well? What could they be doing better? By understanding your competitors, you can identify opportunities to differentiate your brand. Define your brand's purpose and position. What does your brand stand for? What makes it different from other brands in your industry? Your brand's purpose and position should be clear and concise, and it...
